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Negotiation Email Template

A structured email template for opening business negotiations. Use this to initiate deal discussions professionally and set clear expectations from the start.

Template

Copy and customize for your use case
Subject Line
Proposal for [Deal Type] — [Your Company] x [Their Company]
Opening
Hi [Name],

Thank you for the opportunity to discuss [deal type — e.g., our consulting engagement, the vendor agreement, the partnership terms]. I've reviewed [the proposal / the terms / the current agreement] and would like to share our perspective on a few key areas.
Key Terms
After careful consideration, here's where we stand on the core terms:

• [Term 1 — e.g., Pricing]: We're proposing [your number] based on [market data / scope / value delivered]. This reflects [justification].

• [Term 2 — e.g., Timeline]: We can commit to [your timeline] for [scope item], with [milestone details].

• [Term 3 — e.g., Payment Terms]: We'd prefer [your payment terms — e.g., net-30, 50% upfront, milestone-based].

• [Term 4 — e.g., Scope]: The scope would include [items], with any changes handled through a formal change-order process.
Good Faith Statement
We're committed to finding terms that work for both sides. We value this relationship and believe there's a strong alignment between what we each bring to the table. I'd welcome the chance to discuss these points further and find common ground.
Closing
Could we schedule [a call / a meeting] this week to discuss? I'm available [times].

Looking forward to your thoughts.

Best,
[Your Name]
[Your Title]
[Your Company]

Tips for Using This Template

  • 1Be specific with numbers — vague proposals lead to vague responses.
  • 2Always include justification for your terms, not just the numbers themselves.
  • 3End with a clear next step (call, meeting, response deadline) to maintain momentum.
  • 4Or better yet — let AgentDeal handle this automatically. Your AI agent crafts and sends proposals, handles counter-offers, and presents you with a final briefing.

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Frequently Asked Questions

Be specific, professional, and solution-oriented. Include your proposed terms with clear justification. Avoid aggressive language but don't be passive. End with a clear next step and timeline. This template provides the structure that gets responses.

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